KOCHADAIIYAAN – The legend set to blaze trail globally
Film aficionados across the world are gearing up for the futuristic fantasy event of the year with the release of the eagerly awaited film Kochadaiiyaan – The Legend worldwide in cinemas this December 2013.
After igniting interest and anticipation across social mediums for the launch of the teaser trailer, producers Mediaone Global Entertainment Limited, Eros International and directorSoundarya Rajnikanth Ashwin will release the film’s first teaser trailer on the 9th of September 2013. Expected to garner a vast number of views as soon as it is released, the teaser trailer will showcase some of the breath-taking special effects used to tell the majestic mythological tale.
Poised as the grand finale film of the year, Kochadaiiyaan will rival and transcend the CG capabilities utilised in such Hollywood masterpieces as Avatar, Tin Tin and Beowulf. The avant-garde film features the unique visual mastery of Photorealistic Performance Capture technology, a first within the realm of Indian film-making.
Kochadaiiyaan is an epic dramatisation of good versus evil starring South Indian megastar Rajinikanth who is cast as the archetypal superhero in a dual role. Also starring in the grand production are Indian A-listers Deepika Padukone, Jackie Shroff and South India’s leading stars R. Sarathkumar, Nazzer, Aadhi, Shobana and Rukmini.
Providing the musical score is maestro and Oscar-winning composer A R Rahman, whose list of credits includes a BAFTA, a Golden Globe and two Academy Awards for his outstanding musical compilation for the multi-Oscar winning film Slumdog Millionaire. The story, screenplay and dialogues have been penned by K S Ravikumar and the lyrics by National Award Winning lyricist Vairamuthu.
Kochadaiiyaan stemmed from the grand vision of the director Soundarya Rajnikanth Ashwin, a talented and forward thinking filmmaker who is well versed with various trend setting film techniques. She says: “My ambition has always been to immortalise my father and bring the legendary Rajinikanth that audiences around the world adore in an ‘avatar’ he hasn’t ever been seen in nor experienced.
During the making of Kochadaiiyaan, I began to realise that through the medium of this film, we had to embrace a much broader aim which had the potential to be a game-changer for Indian cinema on a global level.
I have been passionately involved in film animation techniques and production for the last six years and for Kochadaiiyaan we wanted to do something unique and to create a new cinematic experience for India. To achieve this we decided to use Photorealistic Performance Capture technology which allowed us to have unlimited creativity on all grounds from building lavish sets, directing expansive fight sequences and creating elaborate costumes. Through the film, we will be able to transport audiences back to historic India and provide them with a much broader sensory experience.
Kochadaiiyaan has created not only firsts in Asia but also on a world level through the use of the technology. What we achieved with the support of our technical partners in the UK, USA, India and China, has made this project a truly international venture and we are sure that Kochadaiiyaan will set the path for Indian cinema’s next 100 year journey.”
The British funded project by reputed producers Mediaone Global Entertainment Limited and the AIM listed company Eros International has been shot exclusively at Pinewood Studios in the UK with a team of world-class technical experts including the London based Centroid Studios, a state of the art facility for Full Body Motion Capture, which have worked on various famous Hollywood productions including the recent Brad Pitt starrer World War Z, Pirates of the Caribbean, Ironman 2 and Harry Potter, and Counter Punch Studios from Los Angeles, who have been behind successes such as Beverly Hills Chihuahua. They worked in collaboration with Faceware Technologies, who have worked with The Mummy 3 and The Curious Case of Benjamin Button for the Facial Capturing technology. A team of technical experts from South India and China have worked on the animation and the overall completion of the project.
Mr. Sunil Lulla, Managing Director, Eros International says, “Eros is proud to be associated with Rajinikanth once again. We are confident that like Sivaji and Robot, this will also be a landmark film in Rajinikanth’s prolific career and we are privileged to be a part of it.”
Speaking about the global venture, Dr J Murali Manohar of Mediaone Global Entertainment Limited says: “As a British production company, we have always been fascinated by the global reach and magnitude of the Indian cinema fraternity. We worked along with technicians from across the globe and top talent from India and are now delighted to present a world first to an international audience with Kochadaiiyaan.
We are sure that the film will appeal to a much wider audience given its technological innovations, stellar star-cast and captivating narrative and the film will seal its place as being a global representation of Indian cinema.”
India’s first Photorealistic Performance Capture film Kochadaiiyaan – The Legend is not only set to transcend boundaries creating a market first in the realm of world cinema but will cement Indian Cinema’s place indefinitely within the global film fraternity.
To see the teaser trailer visit: http://www.youtube.com/erosnow/
Kochadaiiyaan – The Legend releases worldwide this December 2013.
