Aashni + Co hosts A Summer Affair in the heart of Mayfair
Aashni + Co, the UK’s leading, Indian high fashion, multi-brand store, hosted an exclusive, summer season extravaganza, A Summer Affair, on Saturday 20th June at Park Suite, The Dorchester, 53 Park Lane, Mayfair, London. The exquisite exhibition/ trunk show presented latest collections by some of the most sought after names in high fashion and accessories, namely Anushree Reddy, Rose Room Couture and Amishi luxury handbags and jewellery.
A self-taught designer and management graduate, Hyderabad-based Anushree Reddy made her debut at Lakme Fashion Week Summer/ Resort 2013. Her label stands out for its bursts of vivacious colours, glamour, and easy-to-wear garments. Her design philosophy lies in creating elaborate silhouettes brewed with subtle prints and surprising embellishments. Having envisaged a label that creates breathtaking, feminine Indianwear with a hint of nawabi royalty, Anushree Reddy is fast becoming one of the most sought after new gen, Indian design talents. A Summer Affair presented Anushree’s sumptuous, The Royal Courtyard collection – the first time it was showcased and available for clients internationally after its recent success and plaudit at Lakme Fashion Week.
Rose Room Couture is the new, must-have luxury label, expressing new forms of elegance and presenting itself as modern classicism built on superior, sartorial content and creativity. Helmed by designers Isha and Namrata Rajpal and with celebrity fans of the label including singer Kanika Kapoor, the strong identity of Rose Room Couture lies in its super-feminine and fantastical style, breaking free from seriousness and old school traditions. The collection infuses modern day elegance with a powerful, feminine energy. The transparency of laces, embellishments, drapes and seductress leathers embody a fashion vision where everything is permitted.
Amishi, named after the designer herself, was founded with a passion to create iconic handbags and jewellery to be passed down generations. Amishi creates desirable pieces of luxury by observing nature and the world around her. She travels widely and sources her raw material from all over the world. There is special attention to craftsmanship and the finish is unparalleled. Amishi London jewels and clutch bags have been appreciated by celebrities and VIP’s the world over such as Nicole Scherzinger and Royal Family fashionistas Princesses Eugenie and Beatrice.
Aashni + Co presents the most desirable edit in Indian high fashion. A concept store in the heart of London’s Notting Hill, the store provides access to visionary designers of India for the UK market such as Anamika Khanna, Anushree Reddy, Arpita Mehta, Manish Malhotra, Sabyasachi, Varun Bahl and many more.